What you need to know about Google reps
đ If youâve tried running Google Ads in the past you may have had a call from a âGoogle Repâ. â ď¸
These calls are very deceiving and can be especially dangerous to your budget if youâre new to Adwords. đ§
These ârepsâ are glorified sales people and Iâve heard countless stories of them suggesting changes that then cost businesses hundreds or even thousands of dollars when implemented.
Hereâs some advice and things to be aware of if you get contacted by them:
- Clicks are not your goal. Enquiries and sales are your goal.
- Anyone can get clicks, but it doesnât mean they are quality
- Google are a business and they want you to spend more.
- Donât turn on the content network targeting. The quality of is terrible.
- Never give a Google Rep permission to make changes in your account!
- Never add keywords in broad match! Never.
- Not all site links are necessary to your business
- You donât need a 100% optimization score! This is a tactic to make you implement features that make Google more money, not you.
When in doubt ask the rep to send through the recommendations by email.
Feel free to send the suggestions to us and weâll happily give you our honest thoughts. hello@savvytradies.com.au