Which search engines really matter?

Google, Bing, Duck Duck Go? Which search engines really matter?

Most people know that Google has the largest market share, but how important it is to optimise for Bing, Yahoo, and others?

Despite the existence of more than 30 major web search engines, the SEO community really only pays attention to Google. Why? Firstly, Google is where the majority of people are as it also comprises of Google Images, Youtube and Google Maps and makes up 90% of searches.

In 2018 Google paid $9 Billion to remain the default search engine on the iPhone.

Google also has the most complex and cutting edge algorithm. If a website is well optimised for SEO to show in Google it will kick butt in the other search engines that usually lag behind.

That said, when it comes to paid search there is often the opportunity to reach new customers by using Bing as well as Google Ads. Bing ads (Microsoft Advertising Ads) show on Bing, Yahoo, AOL and smaller engines like Duck Duck Go. If you’re a tradie interested in advertising on these platforms with paid ads get in touch!